How to rank well in the search engines for local search 
Tip Sheet Credibility: 16
created by smbusinesscoach
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Tip Sheet
| Use keywords in your content that are unique to your local area. Names, landmarks and terms local to your region would help you get targeted results and boost your ranking. Tip Credibility: 48 (Best Tip!) |
| Providing your full business contact address details on all your web site pages should make it easier to rank better for local search... as well as making it much easier for your "customers" to make contact with you. DON'T hide behind a contact form! Tip Credibility: 28 |
| Links from blogs are very important whether you want to rank local or worldwide. Remember to link your Keyword Text back to your website. Otherwise you will be competing for rank on the keyword "click here..." Tip Credibility: 15 |
| Creating a facebook page & building links to it is a gr8 way to get a 2nd ranking for your major local keywords. You can have your website ranking well & some web 2.0 properties ranking well -push the competition off the 1st page so all links lead to you Tip Credibility: 15 |
| There are a lot of post/zip code searchers. It can be beneficial to add a post code to your pages for enhancing your local presence in the search engines. Tip Credibility: 11 |
| Most towns and cities around the world have community websites which are more than happy to promote local businesses and opportunities. Identify and make contact with them. Tip Credibility: 8 |
| Find related businesses in your local area & start a community blog. Tip Credibility: 7 |
| Do a search on some of your major keywords, see which local directories are ranking already on the first 3 pages then submit to those directories since they are already have rankings & the SERPs like them. Tip Credibility: 6 |
| Determine the most common keyword phrases your prospects will use to search for a business like yours and make sure that your website's content, title tag, meta keyword tag and meta description tag contain all those keyword phrases. Tip Credibility: 6 |
| To rank well in local search, get into locals thinking and mindset. How they find you locally? Use local directories, local classified or local social networking sites. Tip Credibility: 6 |
| Do Joint Ventures with Local Businesses that are related in topic. Tip Credibility: 5 |
| If this country wide, use a server hosted in the country for which you want to rank. Tip Credibility: 5 |
| You still have to build links and content but you can use offline methods to create face to face relationships. Flyers and Business Cards with your website address gets visitors as well and Google uses traffic and time spent on site in their algorithm. Tip Credibility: 5 |
| Try and build links with sites that are already listed in the counrty search engine your trying to target. This will so your site is local to them. Tip Credibility: 5 |
| Along with a FB page for your local business, you can create a MySpace profile that highlights personal interests as well as your business services. People can get to know more about you, & like to do business with those they know, like and trust. Tip Credibility: 5 |
| Make absolutely sure that you DO NOT substitute your business name with keywords. You will get your account banned from Google. Tip Credibility: 5 |
| Add microformat hcard markup to your business address to help search engines identify and correctly parse your street / city / state / zip / phone. Tip Credibility: 5 |
| If you're in the UK, set up a BT Tradespace page. You don't have to be a BT customer to open an account - it's free and you can have multiple pages for different businesses. Brand your profiles with a logo, photos, videos, a blog. Tip Credibility: 4 |
| make sure your town of city is listed in the footer of the website so its on every page.
Make sure you full address is on the contact us page.
Create a page talking about your local town or business and how you can help people in your area. Tip Credibility: 4 |
| Hit up all the free classified ad websites for your services & include city/state with keyword in the titles. Tip Credibility: 4 |
| If your company services certain cities, then lists the cites near the footer of every pages. If the page is about gas leaks, this will help it rank for city name gas leaks. Tip Credibility: 4 |
| Register for the particular country's unique domain tail. For example, you want to register .uk for UK. Redirect that to .com. Also, be sure to include your country in your writeup in the first few lines of your intro page. Tip Credibility: 4 |
| When inside of your Google Local account, be sure to mention keywords that you would like to rank highly for inside of your title...but do not look too spammy! Tip Credibility: 4 |
| There is a saying that goes "content is king". To improve your google rankings ensure that your page content contains the terms you would expect people to type into Google. Tip Credibility: 4 |
| To see what Google sees, go to view source on your web page. If there are lots of images or flash, google cannot tell what is in those images. If you can make out what the site is all about by looking at the source then you're on the right track. Tip Credibility: 4 |
| Use a simple unordered list for your page navigation. Google will be able to read and spider the page links within them very easily. Using flash or javascript based menus do not help as Google does not understand the logic behind them. Tip Credibility: 4 |
| The best way to ranking for local is to create localized content. Tip Credibility: 4 |
| Make sure your web site is hosted with a provider in the counrty you are trying to target, They use ip filters to tell your location. Tip Credibility: 4 |
| In your SEO longtail keyword phrases, make sure to include your local area 'slang' names & landmarks if you are a service based business, as well as zip code and names of counties where your ideal customers live. Make it easy for them to find you! Tip Credibility: 4 |
| Your website should be the center piece of your marketing efforts. Own your message. Use all other resources to direct prospects to your central communication core. Allow your prospects to get to know you and be there where they are looking. Tip Credibility: 4 |
| Make sure you on-page SEO is correct on your website. Two most important are: Title Tag & Meta Description :http://www.smallbusinessonlinecoach.com/blog/seo/on-page-seo/ Tip Credibility: 3 |
| Keywords, keywords, and keywords..
Favorably include a video! Tip Credibility: 3 |
| Capitalize on the free local listings the 3 major search engines offer: How to videos: http://www.smallbusinessonlinecoach.com/locallistings/ Tip Credibility: 2 |
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