How can local businesses use the web to promote themselves  

  Tip Sheet Credibility: 12

» Local Businesses

created by rickhendershot 2009-07-17 04:41:55 am

Tip Sheet

Look for local small biz groups on Facebook. I was able to build personal relationships with many potential customers before I even opened. Bid on several jobs before opening b/c of FB. People go to a biz that they trust. Personal contact builds trust.

Tip Credibility: 25   (Best Tip!)

submitted by pinsondigital 2009-07-18 12:59:18 am    


Merchant Circle also offers a great place for local businesses to register their company on line. They offer several additional features like, blogs, coupons, reviews and connecting with other local merchants

Tip Credibility: 15

submitted by Echoing911 2009-07-25 02:59:46 pm    

Local businesses should use the web as a networking tool. They should focus on two things: creating a consistent identity and then building a network of contacts, clients and prospects using the most effective tools available.

Tip Credibility: 8

submitted by rickhendershot 2009-07-17 04:41:55 am    

Set up a blog that is related to your business but instead of talking about what you do, talk about the industry in general. I do this for my business. Business site -, Blog -

Tip Credibility: 8

submitted by aldricchang 2009-07-22 11:52:23 am    

Lots of people are flogging SEO as the way to get traffic to local websites. I don't think it is worth the effort. You need other more engaging methods to build local customer relationships.

Tip Credibility: 7

submitted by rickhendershot 2009-07-17 08:46:05 am    

Start by focusing on who you want to reach and ask yourself where you can find these people on the web.

Tip Credibility: 7

submitted by rickhendershot 2009-07-17 08:48:41 am    


Use some social media to communicate with your local community online: Youtube, Facebook, Twitter, etc.

Tip Credibility: 7

submitted by smbusinesscoach 2009-07-17 11:17:26 am    

The reason most people fail with their blog is that they don't stay with it long enough. They post 10-15 times, don't see comments or Page Rank and give up. They don't pass the time/quality test. Post as if you knnow there are 5,000 readers.

Tip Credibility: 7

submitted by AdzZoo_Tips 2009-07-18 11:00:56 am    

Local businesses have a great advantage to drive traffic to their website or sales pages through offline methods. Put up some flyers, drop business cards, do local classifieds, maybe a radio spot and drive it to your site or blog, it works great!

Tip Credibility: 6

submitted by imscamp 2009-07-18 11:31:04 am    

Get registered in Craigslist, USFreeads and any other directories. It's free and it allows other people to find you.

Tip Credibility: 6

submitted by aldricchang 2009-07-22 02:08:56 pm    

Create a blog to offer interesting information to customers and prospects. Then promote your blog.

Tip Credibility: 5

submitted by rickhendershot 2009-07-18 06:53:17 am    


It's free to claim your local listing on Google Maps & you don't need a website. To get started you'll need a Google account. Complete your full business profile - include your business description, address, phone, hours etc. Even add a coupon!

Tip Credibility: 4

submitted by Senrab 2009-07-22 11:01:40 am    

What do you know about that?


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